Kris Wagner

Marketing Executive with a strong track record in
mobile, online, content, and startups


Marketing Director, Trimble Outdoors

2010 - Present

• Direct the marketing strategy, budget, and planning for Trimble Outdoors, a Trimble (NASDAQ: TRMB) business that develops GPS mobile apps and maps for outdoor enthusiasts.

• Responsible for quarterly revenue growth and key performance indicators such as cost per acquisition, freemium-to-paid conversions, active users, and customer retention rates

• Manage and track ad buys on Google AdWords, Facebook, and other ad networks

• Collaborate with business partners on various marketing programs (print, media, events, web, retail)

• Analyze lots of customer and usage data from various marketing platforms (Google Analytics, Crazy Egg, App Annie, SEO tools)

• Create and provide input to product definitions and design

• Manage marketing team (designer, associates, subject experts) and work closely with software engineers

• Work with freelance PR team on news releases and product pitches to media and influencers

• Develop new strategic plans and modify business models in hyperactive app market

• Manage retail shows (booth design and setup, product promotions, ads, and sales rep materials)

Map Editor/Project Manager, Active Interest Media


• Managed department staff, regional contributors, and daily tasks

• Collaborated with engineers and coders to ensure content met technical parameters for popular GPS units, mobile phones, and websites

• Acted as the liaison between non-technical staff (edit and marketing) and developers

• Analyzed customer trends, traffic, and competitors; refined department goals as needed

• Developed strategic plans and tactics with company executives and key partners

• Blueprinted new projects, managed timelines, and tested user interfaces

• Researched and tested new ideas on readers and field contributors

• Tracked monthly expenses and produced ongoing status reports for department

Founder/Managing Director, Adventure Anywhere


• Launched and operated profitable GPS map consulting business, and sold to Active Interest Media 12 months after start-up

• Hired, trained, and managed full-time staffers and freelance contributors

• Managed monthly budgets, office administration, bookkeeping, and daily deadlines

• Surpassed revenue projections by 125% in first five months

• Consulted as a project liaison between clients and technology partners

• Worked with land managers, non-profit group, and 200-plus volunteers to map 2,000 miles of remote trail

Freelance Project Manager/Editor


• Contracted with publishing companies to develop and manage web and magazine projects

• Researched, tested, and developed a groundbreaking project for reader-generated content

• Helped cultivate a partnership between publishers and tech leaders to create mobile phone content

• Wrote training guides for 100 new field correspondents and citizen journalists

• Top-edited and supervised six regional editions for BACKPACKER magazine

• Edited, wrote, and assigned gear reviews for digital gear and field tests

• Conceived, co-developed, and managed unique Tour de France microsite with on-the-ground live reporting, athlete and celebrity interviews, daily newsletters

Online Managing Editor, Rodale Inc.


• Managed daily projects for outdoor and fitness websites

• Oversaw team, including producers, editors, and assistants

• Created custom content microsites serving clients such as Ford and Honda

• Blueprinted several website redesigns and CMS projects from conception to finish

• Helped reorganize and transition web staff into a centralized department

• Collaborated daily with company executives, editors, web developers, and sales staff




University of Wisconsin - Stevens Point

Major: BA in Communications
Minors: Writing and Biology
* Hand-picked for the Chancellors Leadership Award

Fall 1997

Macquarie University, Australia

Studied: Biology, Anthropology, Australian Literature
Worked as an Overseas Correspondent for college newspaper

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