I help companies amplify their voice and connect with the right customers. My expertise is in marketing, content, and analytics largely leading teams in the technology and outdoor markets.
Currently, I am the International Marketing Director at ViewRanger (Augmentra Ltd), a pioneer in mobile and augmented reality technology headquartered in Cambridge, United Kingdom. While I’m based near beautiful Boulder, Colorado, I direct and collaborate with teams in Europe (UK, Italy, and Ukraine).
For the past 15 years, I have helped brands grow users, build storylines, increase engagement, and launch award-winning products. I have worked in the trenches of everyday growth and collaborated with executives and investors in the board room.
Before ViewRanger, I was a marketing director at Trimble (NASDAQ: TRMB; $2B+ in revenue) where I managed the go-to-market strategies for several mobile apps and platforms, developed user acquisition plans, analyzed subscription and e-commerce growth, and represented the customer while working with a global engineering team.
In 2006, I launched Adventure Anywhere, a startup that created GPS-enabled content for publishing and technology companies. Adventure Anywhere grew fast, and it merged into Active Interest Media in Fall 2007 where I led a multimedia team until Spring 2010.
Prior to launching Adventure Anywhere, I was a freelance project manager and editor for several websites generating an average of 4 million views a month. I also held editor and manager positions at Rodale (now part of Hearst), where I blueprinted the content strategy for the company’s active lifestyle websites — backpacker.com and bicycling.com.
I’ve written countless articles for publications, including Backpacker, Bicycling, and Wired. I was a longtime gear tester for Backpacker, reviewing and testing hundreds of outdoor products (apparel, tents, boots, gadgets, and accessories).
I love adventure too. I have pioneered several backpacking routes, and was part of the Trans-Baikal Mountain Bike Expedition, a nine-person team with a goal to cycle the length of Lake Baikal in Siberia–in winter, on the frozen lake. That’s a story for another time.
Let’s connect. -Kris