Kris Wagner

Marketing Executive

Award-Winning Editor

Start-Up Founder

I help companies amplify their voice and connect with the right customers.

My expertise is in marketing, content, and analytics largely leading teams in the technology and outdoor markets.

Most recently, I was the VP of Marketing at Left Hand Robotics, a start-up manufacturer of the world’s first self-driving robot for commercial turf and snow maintenance. This position was terminated due to financial stress and uncertainty from COVID-19.

For the past 15 years, I have helped brands grow users, build storylines, increase engagement, and launch award-winning products. I have worked in the trenches of everyday growth and worked with executives in the board room.

Previously, I was the International Marketing Director at ViewRanger (Augmentra Ltd), a pioneer in mobile and augmented reality technology headquartered in Cambridge, United Kingdom. For nearly 4 years, I directed marketing strategy and growth, and collaborated with teams in UK, Germany, Italy and Ukraine.

Before ViewRanger, I was a marketing director at Trimble (NASDAQ: TRMB) where I managed the launch and growth strategies for mobile apps. The team launched 24 apps in 6 years, built out e-comm and subscription platforms, prototyped retail products, and foraged relationships with companies like ATT.

In 2006, I founded and launched Adventure Anywhere, a startup that created GPS-enabled content for publishing and technology companies. Adventure Anywhere grew fast, and the company was acqui-hired into Active Interest Media in Fall 2007 where I led a multi-media team until Spring 2010.

Prior to launching Adventure Anywhere, I held editor and manager positions at Rodale (now part of Hearst), where I blueprinted the content strategy for the company’s active lifestyle websites — backpacker.com and bicycling.com. I’ve written for several publications, including Backpacker, Bicycling, and Wired. I was a gear tester for Backpacker, reviewing hundreds of outdoor products.

I love adventure too. I was part of the Trans-Baikal Mountain Bike Expedition, a team with a goal to cycle the length of Lake Baikal in Siberia–in winter, on the frozen lake.